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How to Merchandise your Boutique
As you know, boutiques create an exclusive and unique experience. Your customers come into your boutique looking for that something a little different and classy as they try to avoid the current and mass-produced collections found in the general stores. This is where you arrive in with your assorted product collection.
However, what you may not be aware of is that buying your own products needs thorough research and organizing to make your boutique flourish. To try and make that process a little simpler, use these quick guidelines on how to purchase products that line up with the current wants and needs of your customers.
Supply for the Right Age Groups
Do you have a customer loyalty base in place? If you do, what kind of age group do they come into? Teens? 20s? 40s? 60s? Understanding this information is essential. If you’re not sure or don’t know, you really need to find out! Being specialized and well informed about your customer base makes it just that much simpler to buy and supply your inventory.
A simple way to gather customer information is through the email and customer contact forms at checkout. By asking for a customer’s email address at the end of their transaction, you have an easy window of opportunity to collect more data on your customer base. Asking more about them and their preferences will enable you to better understand your clientele and grow your number of loyal customers.
Stock for the Right Demographics
Boutiques survive and thrive based on how well they understand the demographic buildup of their customers. Understanding the significance of customer demographics is the key to success in the fashion industry. Try thinking of demographics as the best categorization instrument. How much money do your customers have free to spend? Are they at college or in employment? What is the area and radius that your boutique covers? Age of your customers?
By categorizing your customers based upon different characteristics gives you the ability to sell your products to your ideal customers. Meaning that you want to sell your products to the people more likely to purchase them based upon their different needs and preferences. By becoming more knowledgeable about your customers, you can also adjust your marketing efforts to target those most likely to buy the products that you have bought and stocked.
Purchase the Right Sizes
Besides knowing and understanding the quantity of what product to stock, knowing what sizes to purchase for your boutique can be one of the most testing hurdles to overcome. Looping back to knowing your customers can help to answer this tough question.
Finding products and making buyer adjustments based on how the products moves is a brilliant way to find out which sizes to buy and stock. For example, if you find that size 12 is popular in your boutique, purchase more of that size. If you only on occasion sell size 8, keep only one size 8 in each item.
Now you should know, that the more you know your customers, the more likely you can supply them exactly what they want and need. Using this quick and easy guide will hopefully make that tricky product buying process a lot less painful and a lot more enjoyable!